Case Studies
Barstool Sportsbook
Real money sports betting
Projects at Penn Interactive
Building a top tier Sportsbook & Casino at Penn Interactive
The Barstool Sportsbook and Casino launched in September 2020. The mobile and website take thousands of real money wagers on popular sports daily. Since then we’ve been taking the sportsbook from a flashy new competitor in the business to one of the top books in the US. Recently, the Casino has been marked #1 by Eilers & Krejcik. I went from a UX Designer to the UX Lead in little over a year. As UX Lead, I oversee all UX design on new features and improvements and manage the UX designers and writers.
June 2020 - December 2022
Responsibilities
- Managing the UX Design Team, including improving processes, mentoring talent, sprint planning, running design workshops, and culture events.
- Building and maintaining user flows and service blueprints to build holistic, simple experiences.
- Building Figma and Axure interactive prototypes
- Integrating with development teams and product managers
- Working with UX Research team to discover problems and test new features